The Covid-19 lockdown has pressed a firm pause on events in person taking place. Having initially been faced with the challenge of cancelling or postponing events for the foreseeable future, many events organisers and venues decided that not in person, did not need to mean not at all.
From early morning networking events turning to Zoom to bring everyone together to studios that have been set up act as virtual event venues with technicians utilising all the functionality of virtual reality those running events have been embracing the use of technology. Events really have been adapted to enable the show to go on.
And this is true for some of the great event venues that are featured on Secret Spaces.
Ledbury Poetry Festival moves online
As Justine Peberdy from Hellens Manor explained in a recent (Zoom) video chat, festivals that otherwise would have been cancelled have transitioned to the virtual world. Whilst the Garden Festival in May was cancelled, the Trust responsible for Hellens Manor put out a number of workshops online. And coming up people will be able to access the popular Ledbury Poetry Festival scheduled to take place online on the 4th and 5th July. All events are free and being online it’s a great opportunity for not just local people to engage with the Festival but also those from further afield who might not have otherwise been able to attend.
Virtual Wedding Fair
The team at Glenfall House in Cheltenham, Gloucestershire turned to Facebook Live to help them put on their planned Spring Wedding Fair in April. The annual event means that the venue is usually buzzing with excited happy couples talking to the wonderful suppliers who Glenfall recommend to help make the perfect wedding day. And so, each of 29 suppliers were encouraged to make a two minute ‘About Us’ video which was collated by the team and streamed live to a specially created group on Facebook. Those who took part included Nikki Kirk Photography, Chase Lane Fireworks and The Wild Oven.
So successful was this first online event, the team took their learnings to run a second virtual wedding fair in June. This time they reduced the number of suppliers taking part to 19, giving them more time to answer questions from the viewers but also to allow for live tips and hints sessions which were streamed using Stream Yard; an app they had not used before and which they found from research.
From this experience gained at a time when they have been able to focus on looking for new and creative ways to stay in touch with their brides-to-be and visible in front of those who have got engaged during lockdown, the team envisage continuing to use virtual tours and events as part of a hybrid approach to showcasing their amazing venue and the great suppliers they work with.
So, whilst everyone is looking forward to when events in person can happen once again, for now there’s plenty of ways to take them online and invite people to join in, virtually.